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Leveraging On Hotel Pricing Strategy Open your mind beyond rate parity. Reshape the way hotels sell rooms online SINGAPORE - Me...



Leveraging On Hotel Pricing Strategy

Open your mind beyond rate parity. Reshape the way hotels sell rooms online


SINGAPORE - Media OutReach - 10 July 2019 - From our findings from the past year, hotels in the Asia Pacific are undercut 30-40% of the time have a 31% lower rate conversion on their website. That's a huge swathe of revenue missed out if hotels do not tighten up on parity. *

Wholesalers are cited by 59% as the main reason for rate disparity, followed by online travel agents at 39% and technology/channel manager issues at 33%. ^

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